Kids Entertainment Franchise | Our Story

THE CRÉATIF STORY

The idea to start Créatif sparked when founder, Jaya Aiyar, was making a painting with her kids. She realized that while the entertainment and children’s activity industry was in high demand, there were no art studio concepts suitable for kids & adults that also integrated Art with Technology.

It was the beginning of a thought that developed into Créatif whose objective was to create an experiential and meaningful art destination.

My vision for Créatif is to become a brand that redefines what an Art Studio is. By integrating Art with Technology, we have transformed the traditional art studio into an exciting and experiential community destination. I’m thrilled to see us becoming an integral part of our customer’s meaningful experiences, their artistic development and their cherished memories.

Interestingly enough, Jaya did not have a formal background in Art – it was more a hobby, a passion. But when the idea sparked, she recognized the opportunity to create an experiential Art Studio brand that was appealing to families and art enthusiasts of all ages.

Coming from the technology industry and with two children of her own, she understood the need to incorporate technology into today’s Art Studio, making it more appealing and relevant. She dedicated her time to conceptualize the design esthetics of the studio, and to find an appropriate location for our flagship studio. After months of planning, the first Créatif studio opened its doors in Pleasanton, California in August 2018. It’s been a huge hit since then.

Now, our goal is to expand our artistic enterprise with the help of motivated entrepreneurs like you who can open studio locations in new territories.

Join us as we help paint a brighter future for local families, for their surrounding communities, and for independent franchise owners!

THE TEAM

JAYA AIYAR
FOUNDER/CEO

Jaya is an engineer with a passion for Art. She began exploring art with her mom at a young age but never received any formal art education. With a Bachelor’s in Engineering and Master’s in Project Management, Jaya gained knowledge in the fields of technology and business. Her love for Art along with her extensive work experience in technology, helped her envision Créatif’s unique concept. She supports franchisees through all the stages of setup and implementation.
When Jaya is not EXECUTing, she loves playing board games with her family, dancing and traveling.

SRIRAM DAYANANDAN
CTO

Sriram has over 20 years of experience in the hi-tech industry. With a Master’s degree in Computer Science, he built his technology expertise. He founded a wireless company in Silicon Valley and has been awarded over 30 technology patents. At Créatif, he has been the visionary and architect of all the proprietary software and apps. He guides franchisees through their technology setup and is responsible for technology training and development.
When Sriram is not TECHing, he loves to play guitar, take photo walks and bike with his kids.

Taylor Murray Operations Support/Training

TAYLOR MURRAY
OPERATIONS TRAINING/SUPPORT

Taylor has been immersed in the hospitality industry since her youth with an unbridled love of creative arts and crafts. She enjoyed art summer camps as a child and loves DiY projects. She earned her Bachelors of Science in Hospitality and Tourism and graduated Cum Laude. At Créatif, Taylor manages daily studio operations and franchisee training and support.
When Taylor is not OPERATing, she loves camping, playing games, and spending time with her husband and loved ones.

Sierra Willamson Social Media Training/Support

SIERRA WILLIAMSON
SOCIAL MEDIA TRAINING/SUPPORT

Sierra loves art and is a pour/fluid painting artist. She experiments with different art mediums and styles and finds art activities to be relaxing and rejuvenating. Sierra is pursuing a degree in business and esthetics. At Creatif, Sierra manages social media and teaches workshops and classes. She also assists franchisees with their social media strategy.
When Sierra is not POSTing, she enjoys nature, thrift shopping and photography.

MARCUS CLARKE
SEO EXPERT

Marcus has worked in the B2B and B2C SEO space for over a decade. He specializes in brand growth and building organic presence online by helping companies find their audience through transparent SEO methods, creating useful content and relationships that provide long term value. Marcus assists in Search Engine Optimization (SEO) and organic search visibility for the Créatif website.
When Marcus is not SEOing, he loves spending time with family, cycling and gaming.

MEET OUR FOUNDER

EVERYONE IS AN ARTISTE AT CRÉATIF

A CREATIVE SPACE FOR ALL AGES

Créatif is an innovative business that combines fun, technology and imagination in a modern, family-friendly environment.

Your customers will choose from a variety of media:

Canvas (with video tutorials!)
Rock
Wood
Ceramic
Pottery

You will guide them through the proprietary Créatif ArtPad app, set them up with supplies, and watch as their creativity takes flight. They won’t even realize they’re developing self-esteem, confidence and coordination — while they have fun!

HOW ARE WE DIFFERENT?

Imagine building your business, one inspired artiste at a time:

An impressive, internationally renowned studio design
A well-rounded concept available for Walk-ins, Painting Workshops, Art Explorer classes, Parties and Art Camps
Reasonable, flexible hours of operation to enjoy work/life balance
Use of proprietary Créatif ArtPad app for customers, and Créatif StudioManager technology platform to streamline operations

TECHNOLOGY IS PART OF OUR MODEL

…and part of your opportunity. With a strong background in technology and a passion for creativity (but no formal background in art or art instruction!), our founder Jaya Aiyar recognized there was a market opportunity to:

Create a painting studio concept that connected technology and painting
Create a unique business model that catered to people of all ages, welcomed artists of all skill levels, and allowed entrepreneurs to build an appealing, rewarding business!

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